Marketing in the Metaverse

Gen Z consumers spend twice as much time interacting socially in the metaverse than the do in real life. They are also more likely to spend on virtual items such as branded skins and digital avatar apparels. In fact, blockchain-based digital items, ie Non-fungible tokens (NFTs) sales have skyrocketed over the last year.

In this interactive session, Kelly would like to share his experience and understanding of the Metaverse after investing and working closely with prominent Metaverse builder such as The Sandbox and Animoca Brands. More importantly, we would like to engage with participants to explore and share ideas on how marketing practitioners can leverage on the booming metaverse to achieve their goals.

Event Details
Date: 19 May 2022, Thursday
Time: 5:00pm – 6:00pm (Singapore Time/UTC +8)
Venue: Online Event, Zoom link will be sent via email.

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Kelly Choo

Kelly Choo is the founding partner of True Global Ventures. True Global Ventures has invested in The Sandbox, Animoca Brands, Chromaway, who are all building the leading open metaverses globally today. 

Kelly is also a serial entrepreneurs who has previously founded Brandtology, a leading social media intelligence company that was acquired and listed. He was also co-founder and CMO of Neeuro, a brain computing interface platform. 

Kelly’s latest venture is ReferReach, which he founded to help networking, deal-sourcing and solution-seeking more effective, efficient and scalable.  

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