Marketing in Metaverse

Gen Z consumers spend twice as much time interacting socially in the metaverse than the do in real life. They are also more likely to spend on virtual items such as branded skins and digital avatar apparels. In fact, blockchain-based digital items, ie Non-fungible tokens (NFTs) sales have skyrocketed over the last year.

In this interactive session, Kelly would like to share his experience and understanding of the Metaverse after investing and working closely with prominent Metaverse builder such as The Sandbox and Animoca Brands. More importantly, we would like to engage with participants to explore and share ideas on how marketing practitioners can leverage on the booming metaverse to achieve their goals.